We turn what you know into posts, clips, and useful replies where your buyers already spend time.
45-minute monthly interview. You write nothing.
We get plenty of free trials. Almost nobody converts. If you were me, what would you look at first?
01The work, in context
More conversations than you have time to follow. We find the ones where you have something worth saying.
Your market doesn’t stop talking.
Renewal day overwhelmed our webhook endpoint. More retries just made it worse. Anyone been here?
Validate and queue the event before acknowledging it. Move billing work to a worker, with concurrency your database can handle.
Same Stripe event, delivered twice. Our business logic ran twice too. Fun Friday.
Track the event IDs you’ve processed. Make the business action idempotent too, so a retry doesn’t repeat the work.
Our Stripe invoice event arrived before the subscription event. Is that normal or is something broken on our side?
Stripe doesn’t guarantee event order. Fetch missing objects from the API, and test your handler with deliveries deliberately shuffled.
The same integration question comes up in every demo. Product thinks it’s obvious. Clearly it isn’t.
Show the first successful request, including the setup before it. The missing step is often something your team stopped noticing months ago.
Our webhook dashboard says “delivered.” The customer says nothing happened. Both can apparently be true.
Log receipt and completion separately, tied to the same event ID. A successful delivery only tells you the endpoint accepted the request.
We’re rewriting the integration docs. What’s the one thing you wish more developer tools included?
A complete example with a failure path. Show what happens when the request times out, how to retry, and how to check whether the action already ran.
Pause anywhere. There’s a conversation worth joining.Swipe to explore the conversations.
02How it works · What’s included
One 45-minute interview a month. No preparation. We handle the writing, editing, and publishing.
The point of view your buyers don’t hear anywhere else.
Product demos. Public docs. Your examples.Written and published for your feed.
In the conversations your future buyers follow.
Cut and captioned from your interview.
What we’ve done, where it lives, and what’s next.
Your interviews, product demos, public docs, and examples become posts in your voice, video clips, and useful public replies. We handle research, writing, editing, and publishing, with clear updates on the work. Review is optional.
Review before publishing, or let us handle it. You choose.
03See the work
Clear updates on what we publish, where we join in, and what’s next. With links to the work.
30-day preview
Why more retries won’t fix an overloaded worker
Delivery and processing are two different problems
How to handle webhooks arriving out of order
The detail your buyers keep missing
04Before you hire for content
$10,000 per month in salary at a $120,000 annual salary, before benefits or equity.
One monthly fee, scoped and priced with you.
05About us
Cofounder
Berkeley CS
Shaun creates The Travel Lane and Credit Card BS across YouTube, podcasts, and a travel community. He also taught Berkeley's course on credit card rewards.
Cofounder
Stanford CS
Daniel studied computer science at Stanford, worked across aerospace and health-tech startups, and built software at SpaceX.
You can. You’d still own the research, accuracy, editing, publishing, and daily engagement. With us, that’s our job. You bring the expertise. We handle the work.
We build from what you actually know: your interview, your product, your examples, and the questions your buyers ask. We check the details and ask when context is missing. If a reply doesn’t add anything useful, it doesn’t belong under your name.
One 45-minute conversation a month. No preparation, and you write nothing. Review content before it goes out, or leave publishing to us. We agree on your voice, topics, and boundaries at the start.
No. We find conversations that matter to your buyers and contribute something specific: an answer, an example, or a practical next step. Repeated exposure only helps if people are glad you showed up.
We work where your buyers spend time. LinkedIn, X, and Reddit are common starting points. We can adapt to other relevant platforms and communities. We agree on the channels and accounts with you.
We aim to have your first content live in week two, after the interview and setup. You can cancel any month.
Now booking
20 minutes to see if we’re a fit.
Cancel any month.