Your buyers
should already
know you.

We turn what you know into posts, clips, and useful replies where your buyers already spend time.

Elena MarshHead of Growth at Fathom · 2h

We get plenty of free trials. Almost nobody converts. If you were me, what would you look at first?

YouAdding to the conversation

Split trial users by the job they came to do, then look at who reached the first useful outcome. Logins alone won’t tell you where the trial is breaking.

Be part of the conversation.
Again. And again.

Your buyers are already talking. We find the conversations worth joining.

Their conversation. Your expertise.

We find relevant buyer conversations on LinkedIn, X, and Reddit, and contribute useful replies under your name.

LinkedIn: Signups. No imports. Your reply: Let them try a sample import before asking for their own data.

X: Webhooks time out. Your reply: Acknowledge the event first. Queue the work for a background worker.

Reddit: Which feature next? Your reply: Group requests by the job buyers need done, not the feature they ask for.

Familiar feels different.

Repeated exposure can increase familiarity and liking. Psychologists call it the mere exposure effect.

The research · Montoya et al., 2017
Be a name they recognize when it’s time to buy.

Your name appears in a post, a reply, and another conversation, becoming familiar to the people who see it.

You have the knowledge.
We put it to work.

One 45-minute interview a month. No preparation. We handle the writing, editing, and publishing.

From what you know, to where they look.mere exposure.
Founder interview45 min

What you know.

The point of view your buyers don’t hear anywhere else.

Product demos. Public docs. Your examples.

Posts in your voice

Written and published for your feed.

Useful public replies

In the conversations your future buyers follow.

Video clips

Cut and captioned from your interview.

Clear updates

What we’ve done, where it lives, and what’s next.

Your interviews, product demos, public docs, and examples become posts in your voice, video clips, and useful public replies. We handle research, writing, editing, and publishing, with clear updates on the work. Review is optional.

Review before publishing, or let us handle it. You choose.

Every post. Every reply.
Nothing hidden.

Published work. Direct links. What’s next.

Your activity update30-day preview
Public replies
384
Posts & clips
64
Scheduled next
24
  1. LinkedIn & X

    A post in your voice

  2. In the conversation

    A useful public reply

  3. Edited & captioned

    A clip worth watching

Up next
X: Founder post
Reddit: Public reply

Content and daily engagement.
Without another hire.

You hire & manage

A full-time content hire.

$10,000 / month

$120k annual salary example, before benefits and equity.

The work
One employee. You set the direction.
Your time
Recruit. Onboard. Manage.
The commitment
Salary, benefits, and a full-time role.
Another role on your team.

We handle the work

mere exposure.

One monthly fee.

Scoped to your channels and accounts.

The work
Posts, clips, and public engagement, handled.
Your time
One 45-minute conversation a month.
The commitment
Review is optional. Cancel any month.

Who you’re working with.

Shaun Lane

Cofounder

Shaun Lane

Berkeley CS

Shaun studied computer science at UC Berkeley and is a YC W25 founder. His work spans voice AI, product development, and software integrations.

Daniel Tyshler

Cofounder

Daniel Tyshler

Stanford CS

Daniel studied computer science at Stanford, worked across aerospace and health-tech startups, and built software at SpaceX.

You’re trusting us
with your name.

Talk it through with us
Why wouldn’t I just automate this with Claude?

You can. You’d still own the research, accuracy, editing, publishing, and daily engagement. With us, that’s our job. You bring the expertise. We handle the work.

How do I know this won’t be generic AI content?

We build from what you actually know: your interview, your product, your examples, and the questions your buyers ask. We check the details and ask when context is missing. If a reply doesn’t add anything useful, it doesn’t belong under your name.

How involved do I need to be?

One 45-minute conversation a month. No preparation, and you write nothing. Review content before it goes out, or leave publishing to us. We agree on your voice, topics, and boundaries at the start.

Are you just commenting everywhere?

No. We find conversations that matter to your buyers and contribute something specific: an answer, an example, or a practical next step. Repeated exposure only helps if people are glad you showed up.

Which platforms do you work on?

We work where your buyers spend time. LinkedIn, X, and Reddit are common starting points. We can adapt to other relevant platforms and communities. We agree on the channels and accounts with you.

When can we start, and how long am I committing?

We aim to have your first content live in week two, after the interview and setup. You can cancel any month.

Now booking

Let your buyers
get to know you.

Book 20 minutes

20 minutes to see if we’re a fit.
Cancel any month.