Your expertise. In their feed.
In their conversations. In their heads.
We turn what you know into posts, clips, and useful replies where your buyers already spend time.
45-minute monthly interview. You write nothing.
We get plenty of free trials. Almost nobody converts. If you were me, what would you look at first?
01The work, in context
Your buyers are already talking about problems you understand. We add something worth reading, with your name attached.
Renewal day overwhelmed our webhook endpoint. More retries just made it worse. Anyone been here?
Validate and queue the event before acknowledging it. Move billing work to a worker, with concurrency your database can handle.
Same Stripe event, delivered twice. Our business logic ran twice too. Fun Friday.
Track the event IDs you’ve processed. Make the business action idempotent too, so a retry doesn’t repeat the work.
Our Stripe invoice event arrived before the subscription event. Is that normal or is something broken on our side?
Stripe doesn’t guarantee event order. Fetch missing objects from the API, and test your handler with deliveries deliberately shuffled.
A useful post
A relevant reply
Another encounter
A familiar name
Useful contributions, repeated. That’s how you earn a place in someone’s mind.
02The process
A conversation with you. A month of content and engagement, handled by us.
One 45-minute interview a month. No preparation. We bring the questions.
Your interview, product demos, and examples become posts, clips, and useful replies.
We publish your posts and join public discussions your future buyers follow, day after day.
The point of view your buyers don’t hear anywhere else.
Product demos. Public docs. Your examples.LinkedIn + X
Selected, edited, captioned
The right conversations
Your interviews, product demos, public docs, and examples become posts in your voice, short video clips, and useful public replies. We handle research, writing, editing, and publishing. Review is optional.
Review before publishing, or let us handle it. You choose.
You write nothing.
03Included in the service
We write your content, publish it, and join the public conversations your future buyers follow. You give us one 45-minute interview a month.
Your expertise, turned into posts for the channels we choose together.
We find public industry discussions and add useful replies from your account, where future buyers are already reading.
The best moments from your interview, cut and captioned for your feed.
A record of your posts and replies, plus a monthly review of what’s working.
Channels and monthly volume agreed before we start.
See how you keep track04See the work
Your activity view shows what’s published, where we’ve replied, and what’s next. We keep it updated. You don’t have to manage it.
30 days of activity: 384 public replies and 64 posts and clips. Each mark represents one published contribution.
Why more retries won’t fix an overloaded worker
Delivery and processing are two different problems
How to handle webhooks arriving out of order
The detail your buyers keep missing
Links to the original posts and conversations.
A monthly review of the work and available engagement data.
05The accounts we manage
We can manage either, or both. For B2B founders and teams, from seed stage onward.
Jordan ReyesFounder accountYouYour experience and opinions become posts and replies from your own account. Buyers get to know the person behind the company.
Your team’s knowledge becomes posts and replies from your company account. Buyers see what you know and how your product helps.
06Before you hire for content
Skip recruiting, onboarding, and managing a content role. We handle the work, so you can focus on the company.
$10,000 per month in salary at a $120,000 annual salary, before benefits or equity.
One monthly fee, scoped and priced with you.
07Fair questions
Here’s how we earn that.
You can. You’d still own the research, accuracy, editing, publishing, and daily engagement. With us, that’s our job. You bring the expertise. We handle the work.
We build from what you actually know: your interview, your product, your examples, and the questions your buyers ask. We check the details and ask when context is missing. If a reply doesn’t add anything useful, it doesn’t belong under your name.
A GTM hire has a broader job. We handle content and daily engagement with buyers. We can do that alongside your team or while you’re still building one.
Do it yourself if you can make time for it consistently. If it keeps slipping, we take it off your plate. The ideas are already there. Our job is to make sure they actually get out.
No. Review content before it goes out, or leave publishing to us. We agree on your voice, topics, and boundaries at the start. You choose how involved you want to be.
One 45-minute conversation a month. We work from your product demos, website, public docs, and examples you choose to share. You write nothing.
No. We find conversations that matter to your buyers and contribute something specific: an answer, an example, or a practical next step. Repeated exposure only helps if people are glad you showed up.
We work where your buyers spend time. LinkedIn, X, and Reddit are common starting points. We can adapt to other relevant platforms and communities. We agree on the channels and accounts with you.
Your activity view shows the posts and replies we’ve published, with links to the originals, plus what’s scheduled. Each month, we review the work and the engagement data available to us. You can check in without taking over.
We aim to have your first content live in week two, after the interview and setup. You can cancel any month.
08About us
Cofounder
Berkeley CS
Shaun creates The Travel Lane and Credit Card BS on YouTube, hosts the Credit Card BS podcast, and runs a travel Discord community. He also taught Berkeley's for-credit course on credit card rewards, the first of its kind.
Cofounder
Stanford CS
Daniel studied computer science at Stanford, worked across aerospace and health-tech startups, and built software at SpaceX.
Now booking
20 minutes to see if we’re a fit.
Cancel any month.